ZSFG ED Leads National Study on COVID Messaging

Distributing pro-COVID-19 vaccination information in English and Spanish in emergency departments (EDs) increases the likelihood that patients will choose to be vaccinated, according to research published by UC San Francisco researchers in the Journal of the American Medical Association (JAMA).

The team conducted a cluster-randomized, controlled trial in seven EDs across the country, and found that COVID-19 vaccination messaging resulted in significantly greater vaccine acceptance and uptake within 30 days, particularly among Latinx persons and study participants without primary care physicians.

“Our effect sizes were higher than any other published intervention to promote COVID-19 vaccine acceptance in underserved populations,” said Robert Rodriguez, MD, lead author of the study published Dec. 22, 2022. He is a professor of emergency medicine at UCSF and co-author of the forthcoming book Lessons from the COVID War

Rodriguez’ team developed and tested ED-based messaging to address COVID-19 vaccine hesitancy and increase vaccine uptake among ED patients. They used a mixed-methods